About Namiri
FINE JEWELLERY STAPLES
Essentially, we do essentials very well.
OUR MISSION
Located in the vibrant heart of London, Namiri is a proud female-led team dedicated to transforming the world of fine jewellery, making it an essential part of every wardrobe. Through our commitment to craftsmanship, timeless designs, and ethical sourcing, we strive to elevate the everyday experience of accessorising and empower individuals to feel confident, refined, and effortlessly chic at every moment. We at Namiri believe that by providing affordable, heirloom-worthy pieces, we can redefine the concept of luxury and encourage conscious consumption, promoting sustainability and longevity in the jewellery world.
OUR STORY
My lifelong fascination with jewellery began in childhood, evolving into a passion for collecting unique pieces. As I matured, I was inspired to adopt more conscious consumption habits, prioritising quality over quantity in my wardrobe, jewellery, and overall lifestyle. In the process, I encountered a significant gap in the market: while well-crafted fine jewellery was often exorbitantly priced, more affordable options lacked the allure and durability I sought. Namiri was the answer to this, as I recognised this common dilemma among other women like myself. Come join us to make better lifestyle choices and build your capsule jewellery collection. <3 Sasha
OUR VISION
OUR VISION
Let’s make genuinely conscious choices together, here and beyond
At the heart of Namiri, our ethos is guided by the mantra 'Own, better,' championing a shift toward mindful ownership and meaningful choices. We aim to inspire thoughtful dialogue about the value of jewellery crafted to endure—a harmonious blend of timeless style, quality, and versatility that accompanies life’s every moment. Our vision is to cultivate a culture of conscious consumption, enriching both the environment and intentional spending practices amidst the rise of fast fashion and consumerism. We are committed to fostering a community of mindful consumers who embrace these values in all aspects of their lives, from the jewellery they wear to the clothing they choose and the everyday decisions they make.
Design Ethos
DESIGN ETHOS
Our pieces are thoughtfully designed in our London studio and curated to offer you all your jewellery staples and more.
Behind every design, we believe in creating designs that channel three core principles: timeless appeal- designs that transcend trends; lasting quality- jewellery that stands the test of time; and versatility, pieces that can be styled in several ways and worn to any occasion.
Our Approach
OUR ETHICS AND SUSTAINABILITY APPROACH
We’re committed to doing better
ETHICS
We uphold strict ethical standards across our supply chain, ensuring our diamonds—whether lab-grown or earth-mined—are responsibly sourced. We only partner with suppliers who uphold fair wages and safe working conditions, reinforcing our dedication to integrity and transparency in everything we create.
SUSTAINABILITY
At Namiri, sustainability is at the heart of our brand. We minimize waste through small-batch production, prioritize recycled gold, and use sustainable packaging. Committed to lasting quality, we craft enduring pieces that reduce the need for disposable jewelry and encourage conscious consumption.